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My Story

The full picture

3 min read

I build things that shouldn’t work on paper, and then make them work. At 22, I’ve founded companies, produced films with David Attenborough, led expeditions with National Geographic, and engineered rocket propulsion systems. None of it was planned. All of it was earned.

Early days

At 18, with no business experience, I built Drone Zone, an authorised DJI dealership competing directly against Amazon, Argos, and DJI’s own store. Within a year it was doing £40k in monthly revenue. I handled everything: supply chain from Shenzhen, performance marketing, customer operations, and partnerships with content creators and brands. The business ran for three years before China supply chain delays during COVID forced me to close it. I learned more in those three years than most people learn in a decade.

Exploration

After Drone Zone, I picked up a camera and started saying yes to everything. I built an expedition photography business from zero. Within a year, Red Bull hired me for a 7,000-metre summit expedition in the Himalayas with Nims Purja. National Geographic came after that. I’ve worked in Papua New Guinea, the Arctic, the Canadian backcountry, and remote places most people don’t know exist. I co-produced David Attenborough’s film Ocean, working alongside the founding team of Arksen and 10% for the Ocean. That meant private dinners with NASA astronauts, government lobbying for ocean conservation, and getting into rooms I had no business being in.

Space

I’ve always been obsessed with space. At the University of Bath, I joined Team Bath Rockets as a senior propulsion engineer, working on a hybrid aerospike engine with cryogenic feed systems. I independently designed, machined, and tested a reusable solid-fuel rocket engine from scratch. In 2025, I joined the San Diego Space Institute to build an AI operations centre for a constellation of six CubeSats in low Earth orbit, based on NASA TechEdSat architecture. The mission: collect data on solar wind, radiation, and atmospheric drag for future human spaceflight. I worked directly with Sean Casey, the institute’s president and former NASA astrophysicist.

Now

I dropped out of aerospace engineering to build Astrid AI, an AI-native operating system for superyacht sales and charter. We identified a massive inefficiency in how brokers manage transactions: manual lead qualification, scattered documents, no real CRM. We built agentic AI to fix it. In the first month, we signed the three largest brokerage firms in the world: IYC, Burgess, and Northrop & Johnson. We built an automated forward-deployed engineer that interviews employees and watches their screens to surface pain points, then builds tailored solutions into our platform. The ambition is to build this into the operating system for the entire industry.

What drives me

Relentless curiosity. I don’t accept “good enough.” Every venture, every expedition, every engine test, it’s the same thing: find a problem nobody’s solved properly, and solve it. I build networks that shouldn’t exist on paper. I know 10+ NASA astronauts personally. I’ve sat across from people who’ve walked on the moon and people who’ll build the companies that define the next decade. I get into those rooms not because of credentials, but because I’ve done things worth talking about. That’s the only strategy I know: do things, and let them speak for themselves.